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ABOUT
Naked Pools are a small, independent Australian company challenging the pool industry status quo with their revolutionary freshwater pool sanitation system.
THE CHALLENGE
How does a small company reach and persuade Australian pool owners of the benefits of your low-chemical alternative in what has been a typically slow moving industry invested in selling salt and mineral pool sanitation as the standard?
THE INSIGHT
Audience and category spend analysis suggested Naked could, with consistent creative and 50% invested in band awareness, achieve +70% audience reach and a dominant share-of-voice for their category.
THE SOLUTION
As leaders of the revolution, Naked needed to educate the market and create awareness and interest in the idea of a freshwater swimming pool.
RESULTS
In less than 12 Months, their online campaign strategy, with an annual national budget of just $150k, has delivered category-leading share-of-voice in digital media, a +300% increase in website traffic, 300 verified online leads per month, and helped achieve 15% YOY revenue growth.
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Bellwether AGENCY 
